Market Update for February 12 2018: Thank You, Clients!

By chrisking • February 13th, 2018

You are my bread-and-butter. Yes, YOU. September 28th of this year will be CPK Mortgage’s 10th anniversary of being in business. Each and every year that I’ve been in business I can document the proof that my Clients and referrals from Clients are the life-blood of CPK Mortgage. So, I humbly say, “Thank You.”

Every year I do annual business planning, re-set 30/60/90 Day Goals and re-set my 1, 3 and 5 Year Plans. A key part of that process is analyzing what is going right and what needs to be improved. I compile data on annual loan fundings, the sources of those loans and the types of loans that we do. Over the past 10 years, the results are powerful in their consistency: 60% of our business is either from repeat clients or from referrals from previous clients. That percentage is nearly iron-clad: it has ranged from a low of 57% to a high of 63.7%. Again, YOU are the life-blood of CPK Mortgage. Thank you.

Some of you may know that while maintaining the mortgage company and bringing on several new, amazing agents, I have also become a Fire Fighter-Paramedic. That has meant that I have not been as focused on maintaining relationships with all of you as I should have been. Now that things are normalizing, I need to correct that. So, I hope that this newsletter is but a small first step in re-connecting. And more importantly, please take it as a small but important note of thanks, to you.

 

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